Company Profile

A Glimpse of Blue Bird Group

From taxi, containers and heavy equipments, to logistics, Bluebird Group is a holding group that is ready to cater to all your needs. To many citizens of Jakarta and many other big cities in Indonesia, Bluebird Group isn’t just a taxi company, but a part of their lifestyle. If New York is known with the yellow taxi and London with the black cab, then Jakarta has Blue Bird: the armada of blue taxis adorning the busy streets of Jakarta all the time.

By serving millions of passengers every month, Bluebird Group has extended its services, from regular taxis (Blue Bird & Pusaka) to executive taxis (Silver Bird), limousines and car rentals (Golden Bird), bus charters (Big Bird), logistics (Iron Bird Logistic), Industry (Restu Ibu Pusaka – Bus Body Manufacturing and Pusaka Niaga Indonesia), property (Holiday Resort Lombok and Pusaka Bumi Mutiara), IT and supporting services (Hermis Consulting – IT SAP, Pusaka Integrasi Mandiri – EDC, Pusaka GPS, Pusaka Buana Utama – Petrol Station, Pusaka Bersatu – Lubricant, Pusaka Sukucadang Indonesia – Spare Part) and heavy equipments (Pusaka Andalan Perkasa).

We are committed to always keeping our service quality in every business that we do. For example, with our armada placement strategy and availability has made our subsidiary, PT Blue Bird Tbk has gained the status of a reliable and trustworthy transportation partner.

Now Bluebird Group’s services can be enjoyed not only in Jakarta but also in other cities in Indonesia like Surabaya, Bandung, Bali, Lombok, Semarang, Medan, Pekanbaru, Palembang, Bangka Belitung, Batam, Banten, Manado, Makassar, Yogyakarta as well as hearts of business and tourism spots across the nation.

Bluebird Group Holding

Board of Directors

Ir. Kresna Priawan Djokosoetono, MBM

President Director

Kresna graduated from University of Indonesia in 1990 with a degree in mechanical engineering, and from Asian Institute of Management, Philippines, in 1996 with a Master of Business Management degree. He started his career as a General Manager in PT Iron Bird from 1996 to 2000, and then Vice President of auditing in Blue Bird Group from 2000 to 2012, as well as Vice Chairman of special harbor freight in Organda DKI Jakarta from 1998 to 2003. Now he also holds the position of Chief Commissioner in several subsidiaries of Blue Bird Group like PT Pusaka Satria Utama since 2000, PT Central Naga Europindo since 2001, PT Golden Bird Bali since 2002, PT Morante Jaya since 2003, PT Cendrawasih Pertiwijaya since 2008, and PT Irdawan Multitrans since 2011. Other positions that have been trusted to him are President Director of PT Pusaka Prima Transport since 2001, Director of PT Iron Bird since 2002, Director of PT Angkutan Kontenindo Antarmoda since 2004, and director of PT Lombok Taksi Utama since 2008. He is also a member of ASPERKINDO’s Board of Trustees since 2008.

dr. Sri Adriyani Lestari

Director

Graduated from University Indonesia’s Medical School in 1999, dr. Sri joined the company as Assistant Director from 2001 to 2004, and then become General Manager of Pool Garuda from 2001 to 2004, and Vice President of Regulatory Affairs from 2006 to 2013. Now she is a member of Commissioner’s Board in several subsidiaries such as PT Pusaka Satria Utama since 2000, PT Big Bird Pusaka since 2000, PT Morante Jaya and PT Silver Bird since 2003, PT Pusaka Bumi Mutiara since 2010, and PT Irdawan Multitrans since 2011, PT Cendrawasih Pertiwijaya since 2012, PT Pusaka Nuri Utama and PT Lintas Buana Taksi since 2013. She is also a member of Board of Directors in PT Central Naga Europindo since 2001, PT Pusaka Thrifty since 2001, PT Pusaka Prima Transport since 2001, PT Prima Sarijati Agung since 2002, PT Blue Bird Pusaka since 2012, PT Golden Bird Metro and PT Blue Bird Taxi since 2013.

Ir. Adrianto (Andre) Djokosoetono, MBA

Director

Andre graduated from Institut Teknologi Bandung in 2000 with Industrial Engineering degree, and from Bentley College, Massachusetts in 2003 with Master of Business Administration degree, and completed the Owner/President Management Program at Harvard Business School. He joined the company as Team Project SAP from 2003 to 2005 and IT Manager from 2005 to 2006. He was also the Chairman of Unit Taksi Organda DKI Jakarta from 2007 to 2013. Now he holds the position of President Director of PT Iron Bird Transport since 2003, PT Irdawan Multitrans since 2011, PT Big Bird Pusaka, PT Cendrawasih Pertiwijaya, and PT Pusaka Andalan Perkasa since 2012, and PT Morante Jaya since 2013. He is also the Director of PT Pusaka Prima Transport since 2009, PT Pusaka Integrasi Mandiri since 2008, PT Global Pusaka Solutions since 2009, PT Luhur Satria Kencana since 2012 and PT Lintas Buana Taksi since 2013. He is also the Commissioner of PT Central Naga Europindo since 2001, PT Pusaka Bumi Mutiara since 2010, PT Golden Bird Bali since 2012, and he is also part of DPP Organda DKI Jakarta’s General Advisory Council for the period of 2013 to 2018.

Board Of Commissioners

DR (HC) Noni Sri Ayati Purnomo, B,Eng, MBA

President Commissioner

Noni holds a Bachelor of Engineering (Industrial) from the University of Newcastle, Australia, a Master of Business Administration (Finance & Marketing) from the University of San Francisco, United States, and holds a Doctorate Honoris Causa (H.C) from the University of Newcastle, Australia. Noni Purnomo is known for her commitment to excellence and innovation in the transportation sector. Additionally, she has focused on sustainability initiatives, promoting the use of eco-friendly vehicles and striving to reduce the company's carbon footprint. Beyond her professional accomplishments, Noni Purnomo is actively involved in philanthropic endeavors and social initiatives. She advocates for women's empowerment and has played an instrumental role in promoting gender equality within the transportation industry. Noni has been recognized for her outstanding contributions, receiving several awards and honors for her business acumen and dedication to corporate social responsibility. She is also active as Chairman of the Bluebird Care Program (Bluebird Peduli) since 1998, Founded Kartini Bluebird in 2014 and also Chairman of Bilateral Committee for Norway & Iceland at KADIN. She received the UN’s Asia-Pacific Women Empowerment Principles (WEP) Award in 2020, and elected as Chairperson of The Board of Trustees The University of Indonesia for 2023-2024, also Temasek Southeast Asia Advisory Panel (TSEAP) Members (Indonesia).

Ir. Sigit Priawan Djokosoetono, MBA

Commissioner

Sigit holds his Bachelor of Mechanical Engineering from Trisakti University in 1993 and Masters of Business Administration from Simon School of Business University of Rochester, New York, United States in 1997. Throughout his career in Bluebird, he has held key positions within the Company, including Senior Operation Manager and Vice President of Central Operations. In addition to his role at the Company, Sigit holds other positions such as President Commissioner of PT Pusaka Andalan Perkasa and Hermis Consulting. He also serves as a Commissioner and President Director in various subsidiaries affiliated to Bluebird Group, including including: Commissioner of PT Pusaka Prima Transport since 2001, PT Prima Sarijati Agung since 2002, PT Silver Bird since 2003, PT Pusaka Buana Utama since 2010, PT Pusaka Niaga Indonesia since 2010, PT Pusaka Bumi Transport since 2012. He also holds the position of President Director of PT Pusaka Nuri Utama since 1997 and PT Luhur Satria Sejati Kencana since 2012.

Bayu Priawan Djokosoetono, SE., MBM

Commissioner

Acquired his Economical Management degree from Pancasila University in 2002 and Master of Business Management from Monash University in Australia in 2005, he joined the company in 2005 as Management Trainee in Financial Administration Department, and rose to become Manager of Financial Administration from 2005 to 2006, Operational Manager of Pool Perigi from 2006 to 2007, and General Manager of Pool Halim from 2007 to 2009. Aside of being the Chief Commissioner of PT Pusaka Citra Djokosoetono from 2013, he is also a Commissioner in PT Blue Bird Pusaka and PT Luhur Satria Sejati Kencana since 2012, PT Pusaka Thrifty since 2001, PT Pusaka Integrasi Mandiri since 2008, PT Global Pusaka Solutions since 2009, PT Lintas Buana Taksi, PT Golden Bird Metro, and PT Morante Jaya since 2013. He is also the Director of Several Companies such as PT Pusaka Bumi Mutiara since 2010, PT Pusaka Satria Utama, PT Big Bird Pusaka, PT Cendrawasih Pertiwijaya, and PT Pusaka Andalan Perkasa since 2012. He was also a member of HIPMI as General Treasurer from 2011 to 2014, Vice General Treasurer of DPP KNPI from 2011 to 2014, and Vice Chairman of Standing Committee of Transportation and ASDP Kadin Indonesia from 2011 to 2014.

PT Blue Bird Tbk

Board of Advisors

dr. H. Purnomo Prawiro

Advisor, Co-Founder

Purnomo Prawiro, one of Bluebird co-founders, has transitioned into the role of Board of Advisor for PT Blue Bird Tbk (starting 2019) the leading transportation company in Indonesia, after previously leading the company as President Director of PT Blue Bird Tbk for 25 years. With his vast experiences and deep understanding of the industry, Purnomo has continued to play a pivotal role in shaping the company's strategic direction and upholding its core values for Bluebird as the pioneer of taxi company in Indonesia. His profound dedication and relentless commitment to the company's values has shaped Bluebird's success and transformed it into one of the most reputable land transportation providers in the country.

From the company's inception in 1972, Purnomo Prawiro, alongside his mother and brother, embarked on a mission to revolutionize the taxi industry in Indonesia. With a strong belief in delivering exceptional service, reliability, and safety, he infused these core values into the foundation of Bluebird, setting the stage for the company's future achievement. Purnomo's emphasis on integrity and hard work serves as a guiding light for Bluebird's employees, ensuring that the company's core values are deeply ingrained in its operations.

DR (HC) Noni Sri Ayati Purnomo, B,Eng, MBA

Advisor

Currently serving on the Board of Advisors at Bluebird, Noni's remarkable journey in the company over more than 25 years exemplifies her exceptional leadership, resilience and dedication to driving positive change in the transportation industry. She rose to become President Director (2019-2021), and later acted as the Company’s President Commissioner (2021-2023). She is her currently also President of the Board of Commissioners, Bluebird Group Holding.

Board of Directors

Ir. Adrianto Djokosoetono, MBA

President Director

Andre Djokosoetono serves as the President Director of the company due to his strong leadership abilities, particularly in the areas of transformation, innovation, and commerce. He was appointed as the President Director of PT Blue Bird Tbk based on the results of the Annual General Meeting of Shareholders (AGM) in 2023, after previously holding the position of Vice President Director (2021-2023). His career began as a Management Trainee at PT Blue Bird Tbk 23 years ago. He holds a degree in Industrial Engineering from Bandung Institute of Technology (ITB), a Master of Business Administration from Bentley University, and completed the Owner/President Management Program at Harvard Business School.

Since 2015, he has served as the Chairman of the Central Board of the Land Transportation Organization (Organda) and the Chairman of the Land Transportation Permanent Committee at the Indonesian Chamber of Commerce (Kadin). In 2018, Andre was officially appointed as the Chairman of the Land and Rail Committee at the Indonesian Employers Association (Apindo), and in 2019, he became the Vice Chairman of the Land Transportation Department at the National Logistics and Forwarders Association of Indonesia (ALFI/ILFA). While Andre also sits as a member of the Board of Directors and Board of Commissioners in several subsidiaries/companies affiliated with PT Blue Bird Tbk.

Ir. Sigit Priawan Djokosoetono, MBA

Deputy President Director

Sigit Priawan Djokosoetono, the Deputy President Director of the Company, brings extensive experience and strategic vision to his role. With a background as the former President Director of PT Blue Bird Tbk (2021-2023), he has demonstrated impressive leadership.

Sigit holds his Bachelor of Mechanical Engineering from Trisakti University in 1993 and Masters of Business Administration from Simon School of Business University of Rochester, New York, United States in 1997. Throughout his career in Bluebird, he has held key positions within the Company, including Senior Operation Manager and Vice President of Central Operations.

In addition to his role at the Company, Sigit holds other positions such as President Commissioner of PT Pusaka Andalan Perkasa and Hermis Consulting. He also serves as a Commissioner and President Director in various subsidiaries affiliated to Bluebird Group, including including: Commissioner of PT Pusaka Prima Transport since 2001, PT Prima Sarijati Agung since 2002, PT Silver Bird since 2003, PT Pusaka Buana Utama since 2010, PT Pusaka Niaga Indonesia since 2010, PT Pusaka Bumi Transport since 2012. He also holds the position of President Director of PT Pusaka Nuri Utama since 1997 and PT Luhur Satria Sejati Kencana since 2012.

Irawaty Salim, SE

Director

Irawaty Salim S.E, achieved her bachelor's degree in accounting from Trisakti University in 1995 and her study from 2009 to 2010. Irawaty began her career in 1995 at Akuntan Publik Purwanto office, Suherman & Surja which were the members of Ernst & Young from 1995 to 2012.

Joining PT Blue Bird Tbk. in 2013, Irawaty Salim got her position as an Accounting General Manager from 2013 to 2018. Then, in 2018, following her expertise in Accounting, Irawaty Salim was being entrusted with the position of Vice President of Accounting and Corporate Banking PT Blue Bird Tbk. Based on the decision of the extraordinary general meeting with PT Blue Bird Tbk. shareholders, Irawaty Salim was appointed to be in charge as an Independent Director of Partnership in 2022 up to the recent update.

Board Of Commissioners

Bayu Priawan Djokosoetono, SE., MBM

President Commissioner

Bayu Priawan Djokosoetono appointed as the Company’s President Commissioner. Acquired his Economical Management degree from Pancasila University in 2002 and Master of Business Management from Monash University in Australia in 2005, he joined the company in 2005 as Management Trainee in Financial Administration Department, and rose to become Manager of Financial Administration from 2005 to 2006, Operational Manager of Pool Perigi from 2006 to 2007, and General Manager of Pool Halim from 2007 to 2009. Aside of being the Chief Commissioner of PT Pusaka Citra Djokosoetono from 2013, he is also a Commissioner in PT Blue Bird Pusaka and PT Luhur Satria Sejati Kencana since 2012, PT Pusaka Thrifty since 2001, PT Pusaka Integrasi Mandiri since 2008, PT Global Pusaka Solutions since 2009, PT Lintas Buana Taksi, PT Golden Bird Metro, and PT Morante Jaya since 2013. He is also the Director of Several Companies such as PT Pusaka Bumi Mutiara since 2010, PT Pusaka Satria Utama, PT Big Bird Pusaka, PT Cendrawasih Pertiwijaya, and PT Pusaka Andalan Perkasa since 2012. He was also a member of HIPMI as General Treasurer from 2011 to 2014, Vice General Treasurer of DPP KNPI from 2011 to 2014, and Vice Chairman of Standing Committee of Transportation and ASDP Kadin Indonesia from 2011 to 2014.

dr. Sri Adriyani Lestari

Deputy President Commissioner

Ir. Kresna Priawan Djokosoetono, MBM

Commissioner

Mr. Kresna graduated from University of Indonesia in 1990 with a degree in mechanical engineering, and from Asian Institute of Management, Philippines, in 1996 with a Master of Business Management degree. He started his career as a General Manager in PT Iron Bird from 1996 to 2000, and then Vice President of auditing in Blue Bird Group from 2000 to 2012, as well as Vice Chairman of special harbor freight in Organda DKI Jakarta from 1998 to 2003. Now he also holds the position of Chief Commissioner in several subsidiaries of Blue Bird Group like PT Pusaka Satria Utama since 2000, PT Central Naga Europindo since 2001, PT Golden Bird Bali since 2002, PT Morante Jaya since 2003, PT Cendrawasih Pertiwijaya since 2008, and PT Irdawan Multitrans since 2011. Other positions that have been trusted to him are President Director of PT Pusaka Prima Transport since 2001, Director of PT Iron Bird since 2002, Director of PT Angkutan Kontenindo Antarmoda since 2004, and director of PT Lombok Taksi Utama since 2008. He is also a member of ASPERKINDO’s Board of Trustees since 2008.

Drs. Gunawan Surjo Wibowo

Commissioner

Graduated from Tarumanagara University in 1986 with a degree in Economical Management, he was Vice Treasurer of DPP Organda DKI Jakarta from 1990 to 1995, Director of PT Silverinda Nusabird from 1993 to 2003, Treasurer of DPP Organda DKI Jakarta from 1995 to 1998, Director of PT Morante Jaya from 1995 to 2003, and Senior Advisor of the company from 2001 to 2003.

Irjen Pol. (Purn.) Drs. Budi Setiyadi, SH, M.Si

Independent Commissioner

Irjen Pol. (Purn.) Drs. Budi Setiyadi, SH, M.Si, graduated from the Police Academy in 1985, Perguruan Tinggi Ilmu Kepolisian (PTIK) in 1993, Police Staff and Leadership School in 2000, SESPATI in 2008 and Lemhannas in 2012. He has also obtained his bachelor Degree in 1991, and finished his graduate study in 1993. During his tenure, he served among others as Dirlantas Polda Maluku, Dirlantas Polda Riau, Dirlantas Polda South Sulawesi, Head of Renmin Korlantas Polri, Head of the General Bureau of Lemhannas, Expert Reviewer for Science and Technology of Lemhannas, and lastly, since 2017 as Director General Land Transportation Ministry of Transportation.

Rinaldi Firmansyah, MBA

Independent Commissioner

He was Chartered Financial Analyst in AIMR, Charlottville in 1998. He finished his education in Institut Teknologi Bandung in 1985 and acquired a degree in Electrical Engineering, and acquired a Master of Business Management degree from IPMI, Jakarta, in 1988. He started his career as Product Manager in Citibank from 1988 to 1991 and became the Vice President of PT Tirtamas Comexindo from 1991 to 1997. He joined PT Bahana Securities from 1997 to 2003 and PT Telekomunikasi Indonesia Tbk from 2004 to 2012 with his last position being President Director. He was also the Commissioner and Chairman of Auditing Committee in PT Semen Padang from 2003 to 2004.

Komjen Pol. (Purn.) Drs. Setyo Wasisto, SH

Independent Commissioner

Komjen Pol. (Purn.) Drs. Setyo Wasisto, SH, graduated from Indonesian Police Academy in 1984, holder of Bachelor Degree in Police Science from Perguruan Tinggi Ilmu Kepolisian (PTIK) Jakarta in 1988, holder of bachelor degree in Law from UKI Tomohon, North Sulawesi, in 1995, graduated from Police Staff and Leader School in 1998, obtained Post Graduate Certificate in Criminal Justice & Police Management from Leicester University, United Kingdom in 1999, and graduated from Lemhannas RI in 2010. Before joining Bluebird, he had served among others as Senior Officer, Human Resources Staff of the Indonesian National Police (Assigned to LEMHANNAS RI) (2015), Head of the Legal Division of the Indonesian National Police (2016), Deputy Head of the Intelligence and Security Agency of the Indonesian National Police (2016 ), Head of Public Relations Division of the Indonesian National Police (2017), and served as Inspector General of the Ministry of Industry (2018-2019).

Alamanda Shantika, S. Kom, S. Si

Independent Commissioner

Alamanda Shantika, S.Kom, S.Si, Bachelor of Computer and Bachelor of Science from Bina Nusantara University, the founder and CEO of Binar Academy, a non-formal institution that aims to produce competent digital talents. Since 2019 until now, she has served as an Independent Commissioner of PT Mandiri Capital Indonesia. she is also a member of the Human Resources and Digital Economy Study Team, Presidential Advisory Council. She was a Vice President of People and Culture, Vice President of Product and as a Tech Product Consultant at Gojek experienced wat Gojek (now GoTo). Prior to that, she acted as Head of Product Development Engineering at Kartuku.

She has received several awards, including: Inspiring Woman of the Year 2018 at the 2018 Elle Style Awards, Women of the Year 2017 from Her World Magazine, 4.0 under 40 from Marketeers Magazine, and Women in Tech 2017 at Habibie Festival 2017.